Every year on Earth Day the world focuses on environmental protection. Lice Away TodayTM –  reminds the Tampa community that all of its products and services are 100 percent pesticide-free. The clinic’s treatment uses medical technology to dehydrate live lice and more than 99 percent of eggs (nits). The heated air device has been specifically designed for lice and makes lice removal easy! Treatments take about an hour and are guaranteed to be effective.

“Many people don’t realize that traditional lice products rely on 50 year old pesticides to kill head lice,” said Michelle Cherry, owner of Lice Away TodayTM – Tampa. “This means that parents are shampooing their children’s hair with toxic chemicals.”

Pyrethroids, the class of pesticides used in popular over-the-counter head lice products, are neurotoxins that kill lice by paralyzing the bugs’ central nervous system. Pyrethroids are also common in home and garden pesticide products such as bug sprays and fogs. A study by Cincinnati Children’s Hospital found an association between pyrethroid exposure and ADHD, particularly in terms of hyperactivity and impulsivity. A separate study presented at the 2017 Endocrine Society national meeting linked pyrethroids to early puberty in boys.

“The most frustrating part of this is that the products are no longer effective,” Cherry said. “They have been overused for so long that head lice are now resistant to them.”

Cherry is referring to the advent of so-called “super lice” that have developed a genetic resistance to pyrethroids. Research published in the Journal of Medical Entomology found that 98 percent of head lice in the United States and many other countries are now immune to pyrethroids. Lice Away Today’s treatment is effective against super lice because it doesn’t rely on pesticides at all.

“Time after time, we see parents after they have tried these products several times,” Cherry said. “We want the community to know that there is no reason to use harmful, ineffective pesticides on their children when there are faster, safer, more effective alternatives available.”

Scientists have also found high levels of pyrethroids in U.S. watersheds. The U.S. Geological survey said that it has “detected pyrethroid insecticides in stream waters in urban and agricultural areas,” a report said. “Highly toxic to fish and invertebrates, the occurrence of pyrethroids in aquatic environments has become an ecological health concern.”

“Our message is this: Do yourself and the planet a favor and don’t use pesticides to treat head lice,” Cherry said. “Come to one of our clinics and you will be lice-free in 60-90 minutes with no risk to your health or to the environment.”

Lice Away TodayTM  Tampa and Clearwater offices also offer a complete line of nontoxic DIY lice treatment products, including their Prevent Spray that can shield kids from getting head lice in the first place. The products are pesticide-free and also guaranteed to be effective when used as directed.

To learn more or to schedule an appointment, call (813) 410-4860, visit https://liceawaytoday.net, or email [email protected].